Trade Marks

Trade and service marks are marketing tools used by a business to enable customers to identify goods and services originating from it. By facilitating customer recognition trade marks enable a business to enjoy repeat trade, which in turn generates valuable goodwill.

Trade marks play a very important role in successful marketing in today's global markets and can become one of the most important assets owned by a business.

The exclusive right to use a mark in relation to certain goods or services is enjoyed by the person who first uses the mark. This right can potentially last indefinitely.